Concept Design for Advertising Campaign
This is an advertising pitch work I recently did for an Advertising Agency in Northern shore NSW. The Concept is based on a given phrase "You are Welcome." I chose a pleasant theme for the concept after studied the age group of the target audience and the overall creative leverage in relation to their visual perception.
The final core visual depicts an entry way into a magical village named STAR - a word meant to associate with the client's trading name. It also implies an exhilarating journey through this village is opened to everyone.